Considering the web site can be visited from across the planet, the bragging rights are substantial. Chris will be the Best Bass Angler in the World for the month of December. He can walk among the rest of us knowing that, of the 5 billion other people on the planet, he is the only person that can truthfully say, "I am the 'Boss Hawg' for December, 2001". It is quite an honor. If you send me a picture, you may get to feel the satisfaction and glory from being the first "Boss Hawg" of 2002!