No biggie and no shame xsk8rgrl...we all gotta learn! Zara Spook is made by Heddon (and there is another version called Super Spook made by Excalibur). It's literally the simplest lure ever...it's shaped like a cigar or a hot dog, and other than the variety of colors, that's it. I remember the first time I saw it, I was like, how the heck does that catch fish, BUT IT DOES GREAT! The Sammy, which actually looks like a fish, complete with scales and gills, is made by Lucky Craft. It's an import from Japan (my peeps!)...fantabulous lures, superbly crafted, but DAMN they're expensive! Over 13 bucks for just one of those things! The Zara Spook's regularly priced and readily available, even Walmart, but the Sammy can be hard to find...