No doubt people could have had a good or even a great time at the Fred Hall show... but based on my opinion.. if I was driving 3 hours to visit a show... The ISE show would give me more bang for my buck... it usually has the same vendors plus LOTS MORE... more guides and lodges, trips etc... It also has the whole hunting section if your into that. That being said I did have fun at the Fred Hall show... didnt buy anything but did see some nice new lures that if they are being sold at the ISE show I might buy...