There are some instructions, on the Big Hammer website, in regards to how to rig the baits. Here is the link:
http://www.swimbait.com/techniques/basics.htm
It can be a little tricky to rig the baits at first, but you'll get the hang of it. If you mess up your bait by rigging and unrigging it a few times, just superglue the bait to the leadhead. Super glue gel works well for this, and it's easier to work with than the runny liquid super glue products.
I'm going to school to get an MBA, and no that doesn't stand for Masters in Bass ;)