Actually, I really did want to eat the heart but the deck hands were so busy with other stuff at the time I didn't want to bother them. I'll get it next time for sure - with a Corona to wash it down.

As for short pumping, you pull up a small amount on the rod and quickly reel ONLY 1 to 2 quick turns on the way and keep repeating the process. The purpose is to constantly keep the fishes head coming up. Initially I made the mistake of doing long pulls and then a number of reels on the way down. What this did was allow the fish to get his head pointed down and pull off all the line that I just reeled. That's the best I can explain it. Maybe some one more experienced can elaborate.