People pretty much target a species and go for it.

Pick it: Sharks and rays, Halibut, perch, corbina or bass.
That is what you catch in the surf here. Once you have decided do a search for techniques


Are you after sport/exercise or food?

Most of the serious shore fishers will choose artificial baits.
Some choices: swim baits, crank baits, flies, grubs, in some cases poppers.

If your just looking to wet a line...........
Set up anywhere with your sand spike and put on some clam, squid or mussel and wait for something to start pulling.

OR>>>>Try one of the half day boats, there is some good action right now.