Funny, I was just going to post that I got one. Their "pro-rigged" idea is awesome. Guys, they get blank bodies and rig their own thin tube thru so it holds up better than stock ones with the big insert and little plastic left to keep it in. I don't know how stock ones come but I think BWW rigs the main hook so it swings free (like a marlin lure) when bit and they add a stinger treble in the back as well. I got the 7 inch and fished it for a while at Irvine yesterday but had no strikes. only tossed it for an hour in the AM though. Swims awesome. you can't crank it fast or it rolls. just a very slow, stupid trout kind of retrieve. runs just subsurface down to about 3 feet. fish it on 20#.