Depending on what the fish are doing it can excell in several areas. Fishing it like a worm or a jig is effective. Swimming it through the toolies or flipping. Bend the hook like Mickey shows on the video. Experiment until you find your bite. Hook-up ratio is better with the hook bent correctly especially on the larger fish. Tournaments have been won on the baits up at Clear Lake by swimming it through the toolies and shaking on the deeper grass.