I really have no idea what the red hook is supposed to mimic, but changing out front hooks for red ones on jerkbaits, topwater, and cranks has helped me in some way. I really don't feel like I get more bites because of the red hook, but I do think that it gives the fish something to key in on when they're going after the bait. If the fish sees a bait and doesn't want it, I don't think the red hook is going to make a difference at all. I just get a better fish in the boat to fish that bit my bait ratio with the red front treble. You also have to remember that I spend most of my time on super clear lakes. Red fades to grey even faster in dirty water so this stuff might not apply for everyone in every situation. Whatever though. Works for me. :P