the way i see it mickey has not said anything about being the greatset lure maker of all time.if you read my posts however I DO AND WILL SAY IT AGAIN MICKEY MAKES THE BEST BAITS OUT ON THE MARKET TODAY. there are alot of baits out there that all look the same mickey's by far blow all of them out of the water. the only one that could come close would be the old wood castic. one more thing man have you ever seen the picture on his site the proff is in the pudding right there for you to see. as for myself i have fished swim baits for a long time with no luck. i had the chance to meet mickey , he hooked me up with some of his baits and banm i got a 31.14lbs striper and have now been able to go out and get bite not fallowed like the other baits we all have fished. call it what you want , but i am now a die hard 3:16 lure fisherman for sure.