Hi there, checked it out. Some of the links are dead, here's a few:

http://www.srplastics.com/worms.htm
http://www.srplastics.com/snakes.htm

and there's no link pages for some of your other products.

The layout of the website is more functional than most, but I would consider "updating" the look.

I would consider making your logo up top part of a banner/toolbar than spans the width of the page, and adding tabs to links along it.

www.tackletour.com is a good example

The layout of the website it self is pretty logical, you may consider having a "news" mainpage so that those who are new to navigate it can see any updates, new developments, fish caught, etc...


Those are some things that I would consider improving if it were my site, but it's a great start and I like it =) Your SW5 swimbait looks killer...-Nate