I got into using Bang about 10 or so years ago and never looked back. Luckly for me I got sponsored by them for a few years and got the stuff by the case! All my fishing buddies got a can for Xmas! LOL. It works great and because it comes in an aeresol it is very flexible for stuff like reaction baits. The year that CJ and I won ABA Angler of the Year he got me using the smelly jelly. That's some rank stuff for sure. Wicked nasty smell, but it works good, especially for shaking. One thing I have never really like is the name fish attractant. I doubt that it truly "attracts" fish, like they will come running to the dinner bell. It would make more sense to call it Fish Convincer since after all, that is really what it does. Convinces the fish that, yummy, this tastes good, I think I'll go ahead and swallow it. In other words it works great to solve that short bite problem.