On one hand it looks pretty Barney-ish. On the other hand, I remember when I went to BPS in Springfeild MO., they had "Doug Hannon Bass Umbrellas" in a few of there tanks and the Bass were using them. The Umbrellas looked like plastic Banana tree leaves bolted to an 8' 4x4 with a weight at one end and a plastic float at the other. They were set in a tank with not enough structure to give each bass a place to hang out even with them in place. It impressed me at the time that the biggest bass in the tank was on one by herself and there were 3 over 5# on another. Others had 1 or 2 bass on each and the biggest bass were on the ones closest to where they are fed from. It was obvious that these had been left in there for some time and that the bass had accepted them as a normal peice of structure.

If you take the same idea, ie the laughable SOS system and drop it in a largely coverless lake in the right place, I'm sure it would attract fish after a while. It might take a few days for all of the fish in an area to accept it as a part of their environment, but I bet some fish would come to investigate within an hour and others would take up residence in a day or 2.
Tight lines,
Wade