Bass Pro Shops has a few versions. I carry two in my boat. One is a telescopic pole that extends to 18 feet and has a cork screw on the end. While fishing with Rob, he turned me onto the other one that I carry. It is a typical lure retriever with a rope and chains hanging off of the lead part that take it down. The one that extends is about $25 but storage is hard. The other is about $7.

http://www.calfishing.com/dc/user_files/3879-LR.jpg